{"title":"NEW ARRIVALS","description":"","products":[{"product_id":"primary-z11","title":"Goatheads Primary Logo Adjustable Flatbill Hat – Black","description":"\u003cp data-start=\"139\" data-end=\"335\"\u003eThe Primary Logo Hat features a centered embroidered Goatheads logo on a black crown, with cardinal accents that add just enough contrast. It’s a simple, everyday piece that still feels dialed in.\u003c\/p\u003e\n\u003cp data-start=\"337\" data-end=\"439\"\u003eFinished with a structured fit and adjustable snapback closure, this is an easy go-to for any setting.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704143413383,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/000000002Z6DRZ1145587_30Left_FULL.jpg?v=1775488447"},{"product_id":"red-z11-primary","title":"Goatheads Primary Logo Adjustable Flatbill Hat – Red","description":"\u003cp data-start=\"136\" data-end=\"363\"\u003eThe Primary Logo Hat features a centered embroidered Goatheads logo on a full cardinal crown, delivering a bold but easy look that works anywhere. Clean and straightforward, it’s built for everyday wear without overthinking it.\u003c\/p\u003e\n\u003cp data-start=\"365\" data-end=\"428\"\u003eFinished with a structured fit and adjustable snapback closure.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704144167047,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/000000002Z6DRZ1145588_30Left_FULL.jpg?v=1775488493"},{"product_id":"red-zh-primary","title":"Goatheads Primary Logo Flexfit Hat - Red","description":"\u003cp data-start=\"135\" data-end=\"350\"\u003eThe Primary Logo Fitted Hat features a centered embroidered Goatheads logo on a full cardinal crown, delivering a strong, game-ready look. A subtle thorn logo hit on the back adds just enough detail to round it out.\u003c\/p\u003e\n\u003cp data-start=\"352\" data-end=\"466\"\u003eBuilt with a fitted construction, this hat offers a structured, premium feel that holds its shape wear after wear.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"S","offer_id":43727142649991,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43727142682759,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":43727142715527,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43727142748295,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/000000002Z6D4ZH45589_30Left_FULL.jpg?v=1775488545"},{"product_id":"black-zh-primary","title":"Goatheads Primary Logo Flexfit Hat - Black","description":"\u003cp data-start=\"166\" data-end=\"384\"\u003eThe Primary Logo Fitted Hat features a centered embroidered Goatheads logo on a clean black crown, delivering a sharp, everyday look. A subtle thorn logo hit on the back adds an extra layer without overcomplicating it.\u003c\/p\u003e\n\u003cp data-start=\"386\" data-end=\"501\"\u003eBuilt with a fitted construction, this hat offers a structured, premium feel that stays consistent wear after wear.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"S","offer_id":43727144091783,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43727144124551,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":43727144157319,"sku":null,"price":34.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":43727144190087,"sku":null,"price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/000000002Z6D4ZH45590_30Left_FULL.jpg?v=1775488584"},{"product_id":"red-zh-thorn","title":"Goatheads Red Thorn Logo Fitted Hat","description":"\u003cp data-start=\"168\" data-end=\"406\"\u003eThe NM Thorn Logo Fitted Hat brings a strong cardinal colorway with an oversized NM thorn logo up front, making it a true statement piece. The clean back wordmark adds a subtle detail that rounds it out without taking away from the front.\u003c\/p\u003e\n\u003cp data-start=\"408\" data-end=\"531\"\u003eBuilt with a fitted construction, this one delivers a structured, premium feel that holds its shape every time you wear it.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"S","offer_id":43727144943751,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43727144976519,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":43727145009287,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43727145042055,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/000000002Z68JZH45597_StraightFront_FULL.jpg?v=1779123955"},{"product_id":"black-zh-thorn","title":"Goatheads Black Thorn Logo Fitted Hat","description":"\u003cp data-start=\"104\" data-end=\"330\"\u003eThe NM Thorn Logo Fitted Hat features a bold, oversized NM thorn logo up front, giving it a strong, standout look right away. Clean black throughout keeps it grounded, while the back wordmark hit adds an extra layer of detail.\u003c\/p\u003e\n\u003cp data-start=\"332\" data-end=\"474\"\u003eBuilt with a fitted construction for a true, locked-in feel, this is a structured piece that holds its shape and delivers a more premium look.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"S","offer_id":43727145926791,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43727145959559,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":43727145992327,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43727146025095,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/000000002Z68JZH45596_StraightFront_FULL.jpg?v=1779123920"},{"product_id":"red-scholarship","title":"Goatheads Primary Desert Red Dad Hat","description":"\u003cp data-start=\"156\" data-end=\"370\"\u003eThe Goatheads Primary Desert Red Dad Hat features a full desert red design with a centered embroidered Goatheads logo, delivering a bold but easy everyday look. Simple and versatile, it’s built to rep the team without overdoing it.\u003c\/p\u003e\n\u003cp data-start=\"372\" data-end=\"451\"\u003eFinished with an adjustable strapback closure for a more relaxed, premium feel.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704158093447,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/RED_DAD_HAT_LIFE.jpg?v=1779310423"},{"product_id":"black-scholarship","title":"Goatheads Primary Black Dad Hat","description":"\u003cp data-start=\"152\" data-end=\"345\"\u003eThe Goatheads Primary Black Dad Hat keeps it simple with an all-black design and a centered embroidered Goatheads logo. Minimal and versatile, it’s built to go with anything while still repping the team.\u003c\/p\u003e\n\u003cp data-start=\"347\" data-end=\"473\"\u003eFinished with an adjustable strapback closure for a more relaxed, premium feel, this is the kind of hat you’ll wear on repeat.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704158978183,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/hat.jpg?v=1779310451"},{"product_id":"tan-scholarship","title":"Goatheads Primary Buttercup Dad Hat","description":"\u003cp data-start=\"141\" data-end=\"334\"\u003eThe Goatheads Primary Buttercup Dad Hat brings a fresh buttercup colorway with a clean embroidered Goatheads logo front and center. It’s a lighter, standout piece that still keeps things simple and wearable.\u003c\/p\u003e\n\u003cp data-start=\"336\" data-end=\"469\"\u003eFinished with a strapback closure for a more relaxed, premium feel, this is an easy go-to when you want something a little different.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704160944263,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/000000002Z683SCHOLAR45601_StraightFront_FULL.jpg?v=1779123476"},{"product_id":"black-scholarship-thorn","title":"Goatheads Black Thorn Dad Hat","description":"\u003cp data-start=\"156\" data-end=\"347\"\u003eThe NM Thorn Strapback Hat keeps it sharp with an all-black design and a centered thorn logo up front. Minimal and versatile, it’s built to go with anything while still repping the Goatheads.\u003c\/p\u003e\n\u003cp data-start=\"349\" data-end=\"452\"\u003eFinished with an adjustable strapback closure for a more refined feel, this is an easy, everyday go-to.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704161861767,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/000000002Z68PSCHOLAR45603_StraightFront_FULL.jpg?v=1779124044"},{"product_id":"red-scholarship-thorn","title":"Goatheads Red Thorn Dad Hat","description":"\u003cp data-start=\"115\" data-end=\"307\"\u003eThe NM Thorn Dad Hat keeps it sharp with a full cardinal design and a centered thorn logo up front. Minimal and focused, it’s built for everyday wear with a slightly more refined finish.\u003c\/p\u003e\n\u003cp data-start=\"309\" data-end=\"434\"\u003eThe adjustable strapback closure adds a premium touch, making it an easy go-to whether you're at the rink or out around town.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704162582663,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/000000002Z68PSCHOLAR45604_StraightFront_FULL.jpg?v=1779124065"},{"product_id":"red-bucket","title":"Goatheads Primary Red Bucket Hat","description":"\u003cp data-start=\"158\" data-end=\"382\"\u003eThe Primary Bucket Hat keeps it simple with a full cardinal colorway and a clean embroidered Goatheads logo front and center. Lightweight and easy to wear, it’s built for sunny days, long weekends, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"384\" data-end=\"470\"\u003eFinished with a relaxed fit and adjustable drawcord for a secure feel wherever you go.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"S\/M","offer_id":43727139963015,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"L\/XL","offer_id":43727139995783,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/BOONIE_LIFE.jpg?v=1779310395"},{"product_id":"red-birdie","title":"Goatheads Primary Desert Red Rope Birdie Hat","description":"\u003cp\u003eThe Goatheads Primary Desert Red Rope Birdie Hat brings a bold cardinal look with a raised PVC Goatheads logo patch front and center, keeping it clean while still making a statement. It’s a straightforward, everyday piece that reps the team without trying too hard.\u003c\/p\u003e\n\u003cp\u003eLightweight and built for comfort, this is an easy grab for game day or any day.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704169332871,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/RED_PVC_LIFE.jpg?v=1779310377"},{"product_id":"black-birdie","title":"Goatheads Primary Black Rope Birdie Hat","description":"\u003cp data-start=\"164\" data-end=\"384\"\u003eThe Goatheads Primary Black Rope Birdie Hat keeps it sharp with an all-black design, finished with a raised Goatheads PVC patch front and center. A subtle rope detail across the brim adds just enough contrast to separate it from your everyday hat.\u003c\/p\u003e\n\u003cp data-start=\"386\" data-end=\"475\"\u003eLightweight and easy to wear, this is a go-to piece that works from game day to everyday.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704173559943,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/BLACK_PVC_LIFE.jpg?v=1779310359"},{"product_id":"white-birdie","title":"Goatheads Primary White Birdie Hat","description":"\u003cp data-start=\"156\" data-end=\"407\"\u003eThe Goatheads Primary White Birdie Hat features a crisp white design with a raised Goatheads logo patch front and center, giving it a sharp, modern look without overdoing it. Lightweight and breathable, it’s built for all-day wear — especially when the temperature’s up.\u003c\/p\u003e\n\u003cp data-start=\"409\" data-end=\"511\"\u003eFinished with a structured fit and snapback closure, this is an easy go-to that works with everything.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704173691015,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/WHITE_PVC_LIFE2.jpg?v=1779310273"},{"product_id":"white-marquee","title":"Goatheads Thorn Burrow Snapback","description":"\u003cp\u003eThe Goatheads Thorn Burrow Snapback features a clean ivory crown with a bold New Mexico Goatheads wordmark across the front, finished with turquoise accents throughout.\u003c\/p\u003e\n\u003cp\u003eA black brim adds contrast, while the structured crown and adjustable snapback closure keep the fit classic and easy to wear.\u003cbr\u003e\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704173953159,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/preview_464dc693-4ef4-4510-b844-5fa02f44410b.webp?v=1790570568"},{"product_id":"white-lacer","title":"Goatheads Primary Lacer Flatbill Snapback","description":"\u003cp\u003eThe Goatheads Primary Lacer Flatbill Snapback features a lace-up front design inspired by classic hockey jerseys, with the Goatheads Primary logo worked into the front and striping details throughout.\u003c\/p\u003e\n\u003cp\u003eFinished in white and cardinal with a structured crown, flat bill, and adjustable snapback closure, it’s a unique hockey-inspired take on a classic snapback.\u003cbr\u003e\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704176050311,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/preview_d806e538-b466-46a1-bd3a-247be3e589c7.webp?v=1790572424"},{"product_id":"tan-apex","title":"Desert Skull Patch Hat","description":"\u003cp data-start=\"171\" data-end=\"436\"\u003eThe Desert Skull Patch Hat brings a clean copper-toned crown paired with a bold skull patch front hit, giving it just enough edge without going over the top. The black bill and accents ground the look, making it an easy everyday wear with a little more personality.\u003c\/p\u003e\n\u003cp data-start=\"438\" data-end=\"529\"\u003eFinished with a structured fit and detailed back logo, this one stands out in a subtle way.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704176869511,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/preview_8bbc1d08-35e6-4df3-a62c-a28686d5427e.webp?v=1790572511"},{"product_id":"tier-two-z315","title":"Primary Stripe Pom Beanie","description":"\u003cp data-start=\"149\" data-end=\"394\"\u003eThe Primary Stripe Pom Beanie features a textured abyss blue crown with a sharp cardinal stripe detail, finished with a matching pom up top. The ribbed cardinal cuff and front Goatheads logo bring it all together for a strong, winter-ready look.\u003c\/p\u003e\n\u003cp data-start=\"396\" data-end=\"487\"\u003eBuilt to keep you warm while standing out, this one’s made for cold nights and loud crowds.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704180408455,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/preview_7ec9f7f9-030c-49f7-a13a-326a54eac102.webp?v=1790571925"},{"product_id":"tier-two-z325","title":"Primary Chevron Pom Beanie","description":"\u003cp data-start=\"169\" data-end=\"437\"\u003eThe Primary Chevron Pom Beanie features a clean white base with a bold cardinal chevron across the crown, finished with a matching pom on top. The front Goatheads logo keeps it rooted in the brand, while the pattern adds just enough style for game day or everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"508\"\u003eSoft, warm, and built for colder temps, this is an easy winter go-to.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704180932743,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/preview_a8d9d3ff-f7cb-4d54-8fbd-04033e8b9d96.webp?v=1790571969"},{"product_id":"two-tone-dakota","title":"Goatheads Grim Snapback","description":"\u003cp\u003eThe Goatheads Grim Snapback features a bold Grim skull graphic on the front, set against a black crown with cardinal accents.\u003c\/p\u003e\n\u003cp\u003eBuilt with a structured fit, curved bill, breathable mesh back, and adjustable snapback closure, it’s a clean everyday option with a different look from the rest of the collection.\u003cbr\u003e\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704181096583,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/000000002Z8THZ52545873_30Right_FULL.jpg?v=1790572933"},{"product_id":"two-tone-craft","title":"Goatheads Primary Pond Snapback","description":"\u003cp\u003eThe Goatheads Primary Pond Snapback brings New Mexico to the front with a detailed embroidered Sandia landscape, desert-inspired elements, and the Goatheads Primary logo into the design. The artwork gives the hat a strong sense of place while keeping the look clean and wearable.\u003c\/p\u003e\n\u003cp\u003eFinished with a structured crown, curved bill, and adjustable snapback closure, this one is built for game days and everyday wear with a look rooted in the high desert.\u003cbr\u003e\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704184504455,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/preview_62e3f088-4efe-4a2a-a7a9-59266edc8d7a.webp?v=1790570654"},{"product_id":"mid-5-foam","title":"Goatheads Primary Puff Print Trucker Hat","description":"\u003cp\u003eThe Goatheads Primary Puff Print Trucker Hat brings a classic trucker look to the Goatheads’ primary mark, featuring a bold raised puff print graphic on the front for added dimension.\u003c\/p\u003e\n\u003cp\u003eBuilt with a structured crown, curved bill, breathable mesh back, and adjustable snap closure, it’s an easy everyday hat made for game days and everywhere in between.\u003cbr\u003e\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704184635527,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/preview_e4a518db-3b1e-4f35-9bd6-2b4caa3fb871.webp?v=1790573125"},{"product_id":"ranger","title":"Black Element 3D Beanie","description":"\u003cp data-start=\"157\" data-end=\"411\"\u003eThe Black Element 3D Beanie is built for those early mornings, late nights, and everything in between. Featuring a charcoal knit with a bold 3D embroidered Goatheads mark on the cuff, this one brings just the right amount of edge without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"413\" data-end=\"531\"\u003eSoft, warm, and made to hold its shape, it’s your go-to whether you're heading to the rink or just keeping it low-key.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":43704186273927,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/preview_7cb546bc-0292-4e00-8c32-b7de31fce471.webp?v=1790571191"},{"product_id":"thorn-logo-puck","title":"Goatheads Thorn Logo Identity Puck","description":"\u003cp\u003eThe Goatheads Thorn Logo Identity Puck captures the complete look of New Mexico’s newest team. Featuring our bold Thorn logo surrounded by “New Mexico Goatheads Professional Hockey,” this official-size puck brings the full team identity to life. Perfect for autographs, display, or adding a centerpiece to your collection, it’s a must-have for every fan repping the Herd.\u003c\/p\u003e","brand":"Inglasco","offers":[{"title":"Default Title","offer_id":43708050243719,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/1thornpuck.png?v=1770681493"},{"product_id":"inaugural-season-t-shirt","title":"Goatheads Primary Inaugural Season T-Shirt","description":"\u003cp data-start=\"157\" data-end=\"340\"\u003eThe Inaugural Season Tee marks the beginning of Goatheads hockey in New Mexico. Featuring bold front graphics and a 2026 stamp, this is the piece that says you were here from day one.\u003c\/p\u003e\n\u003cp data-start=\"342\" data-end=\"401\"\u003eBuilt for game days, road trips, and everything in between.\u003c\/p\u003e","brand":"BimmRidder","offers":[{"title":"S","offer_id":44505483772039,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44505483804807,"sku":null,"price":34.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":44505483837575,"sku":null,"price":34.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":44505483870343,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":44505483903111,"sku":null,"price":34.0,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":44505483935879,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/REDTSHIRTADULTGARNETTEE.jpg?v=1776697916"},{"product_id":"inaugural-season-crewneck","title":"Goatheads Primary Inaugural Season Crewneck","description":"\u003cp\u003e\u003cimg\u003eThe Inaugural Crewneck brings a clean, classic feel with bold Goatheads branding and established detailing. It’s the go-to layer for cool nights at the rink or repping the squad around town.\u003c\/p\u003e\n\u003cp data-start=\"822\" data-end=\"852\"\u003eSimple. Strong. Built to last.\u003c\/p\u003e","brand":"BimmRidder","offers":[{"title":"S","offer_id":44505499304071,"sku":null,"price":40.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":44505499336839,"sku":null,"price":40.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":44505499369607,"sku":null,"price":40.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":44505499402375,"sku":null,"price":40.0,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":44505499435143,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":44505499467911,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/REDCREWNECKGARNETADULTCREW.jpg?v=1776698083"},{"product_id":"inaugural-season-long-sleeve","title":"Goatheads Primary Inaugural Season Long Sleeve","description":"\u003cp data-start=\"1083\" data-end=\"1263\"\u003eThe Inaugural Long Sleeve keeps it clean with a sharp Goatheads wordmark and 2026 mark. Lightweight and versatile, it’s perfect on its own or layered up when the temperature drops.\u003c\/p\u003e\n\u003cp data-start=\"1265\" data-end=\"1301\"\u003eEveryday gear for the inaugural run.\u003c\/p\u003e","brand":"BimmRidder","offers":[{"title":"S","offer_id":44505506807943,"sku":null,"price":38.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":44505506840711,"sku":null,"price":38.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":44505506873479,"sku":null,"price":38.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":44505506906247,"sku":null,"price":38.0,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":44505506939015,"sku":null,"price":38.0,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":44505506971783,"sku":null,"price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/GITCHADULTBLACKLST.jpg?v=1776698184"},{"product_id":"goatheads-inaugural-season-puck-1","title":"Goatheads Inaugural Season Puck","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:f8e99aee-3137-44d9-bdaa-3e628c12de2c-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"ad4157a8-c0db-4c52-a0a0-d5ee59ec9db3\" dir=\"auto\" data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"relative w-full overflow-visible\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:85ee7f40-a6bc-4ba6-a220-d6c10a9739c7-1\" data-turn-id-container=\"request-WEB:85ee7f40-a6bc-4ba6-a220-d6c10a9739c7-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"eb23c395-79d9-4354-beb0-59834d01ff7a\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"413\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe Goatheads Inaugural Season Puck is a bold, display-ready collectible that celebrates the launch of professional hockey’s return to New Mexico. Featuring the official Inaugural Season logo in crisp, high-contrast detail on a classic black game-style puck, this commemorative piece marks the beginning of a historic first season. It is the perfect keepsake for fans who want to own a piece of Goatheads history\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Inglasco","offers":[{"title":"Default Title","offer_id":44585843851399,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/inaugpuck.jpg?v=1778525102"},{"product_id":"primary-university-trucker-hat","title":"Goatheads Primary University Trucker Hat","description":"\u003cp\u003eA clean, everyday staple for any Goatheads fan. The Primary University Trucker Hat features a classic cardinal front, cream mesh back, and an embroidered primary Goatheads logo on the crown. With its timeless collegiate-inspired design and adjustable snapback closure, this hat is built for comfort on game day and beyond.\u003c\/p\u003e","brand":"Zephyr","offers":[{"title":"Default Title","offer_id":44619402543239,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/Untitled-3_162e7456-230f-418b-a8b5-0c117841375d.jpg?v=1779310229"},{"product_id":"thorn-goalie-tee","title":"Goatheads Thorn Goalie Mask Tee","description":"\u003cp\u003eStand out with a design that puts the \u003cstrong data-start=\"79\" data-end=\"103\"\u003eGoatheads Thorn logo\u003c\/strong\u003e front and center. Featuring the Thorn crest on the chest and again on the chin of a vintage-style goalie mask graphic across the back, this tee combines two of the team's signature marks into one bold hockey look. Finished on a soft blue tee, it's built for game days, road trips, and everything in between.\u003c\/p\u003e","brand":"Graphic Connections","offers":[{"title":"S","offer_id":44881049976967,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44881050009735,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44881050042503,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44881050075271,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":44881050108039,"sku":null,"price":36.0,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":44881050140807,"sku":null,"price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/BLUE_THORN_CC.jpg?v=1782925593"},{"product_id":"thorn-essential-v-neck","title":"Goatheads Thorn Essential V-Neck","description":"\u003cp\u003eKeep it simple while letting the \u003cstrong data-start=\"192\" data-end=\"216\"\u003eGoatheads Thorn logo\u003c\/strong\u003e do the talking. 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Soft, comfortable, and built for game day or any day.\u003c\/p\u003e","brand":"BimmRidder","offers":[{"title":"S","offer_id":44883861012615,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":44883861045383,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":44883861078151,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":44883861110919,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":44883861143687,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/V_NECK.jpg?v=1782925593"},{"product_id":"thorn-essential-tank","title":"Goatheads Thorn Essential Tank","description":"\u003cp\u003eShow off your Goatheads pride with a design centered around the team's signature \u003cstrong data-start=\"614\" data-end=\"628\"\u003eThorn logo\u003c\/strong\u003e. The bold New Mexico Goatheads wordmark frames the iconic crest, creating a clean, modern look that's perfect for warm days, workouts, or cheering on the Goatheads all season long.\u003c\/p\u003e","brand":"BimmRidder","offers":[{"title":"S","offer_id":44883865632903,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44883865665671,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44883865698439,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44883865731207,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":44883865763975,"sku":null,"price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/TANK.jpg?v=1782925593"},{"product_id":"av-red-replica","title":"New Mexico Goatheads Red Primary Replica Jersey","description":"\u003cp\u003eShow your Goatheads pride with the official Red New Mexico Goatheads Replica Jersey by Athletic Knit.\u003c\/p\u003e\n\u003cp\u003eFeaturing the team's inaugural red design and crafted by Athletic Knit, these premium replica jerseys deliver an authentic look and feel that's perfect for game day or everyday wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSizing Note:\u003c\/strong\u003e Athletic Knit jerseys have a generous hockey fit. We recommend sizing down for the best fit.\u003c\/p\u003e","brand":"Athletic Knit","offers":[{"title":"Small","offer_id":44902204375175,"sku":null,"price":145.0,"currency_code":"USD","in_stock":false},{"title":"Large","offer_id":44902204440711,"sku":null,"price":145.0,"currency_code":"USD","in_stock":false},{"title":"X-Large","offer_id":44902204473479,"sku":null,"price":145.0,"currency_code":"USD","in_stock":false},{"title":"XX-Large","offer_id":44902204506247,"sku":null,"price":145.0,"currency_code":"USD","in_stock":false},{"title":"3X-Large","offer_id":44902204539015,"sku":null,"price":145.0,"currency_code":"USD","in_stock":false},{"title":"4X-Large","offer_id":45301069545607,"sku":null,"price":145.0,"currency_code":"USD","in_stock":false},{"title":"5X-Large","offer_id":45301069578375,"sku":null,"price":145.0,"currency_code":"USD","in_stock":false},{"title":"Medium","offer_id":46184110194823,"sku":null,"price":145.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/AV_RED_LIFE.jpg?v=1784746504"},{"product_id":"white-primary-replica","title":"New Mexico Goatheads White Primary Replica Jersey","description":"\u003cp\u003eShow your Goatheads pride with the official White New Mexico Goatheads Replica Jersey by Athletic Knit.\u003c\/p\u003e\n\u003cp\u003eFeaturing the team's inaugural white design and crafted by Athletic Knit, these premium replica jerseys deliver an authentic look and feel that's perfect for game day or everyday wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSizing Note:\u003c\/strong\u003e Athletic Knit jerseys have a generous hockey fit. We recommend sizing down for the best fit.\u003c\/p\u003e","brand":"Athletic Knit","offers":[{"title":"Small","offer_id":44902212173959,"sku":null,"price":145.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":44902212206727,"sku":null,"price":145.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":44902212239495,"sku":null,"price":145.0,"currency_code":"USD","in_stock":false},{"title":"X-Large","offer_id":44902212272263,"sku":null,"price":145.0,"currency_code":"USD","in_stock":true},{"title":"XX-Large","offer_id":44902212305031,"sku":null,"price":145.0,"currency_code":"USD","in_stock":true},{"title":"3X-Large","offer_id":44902212337799,"sku":null,"price":145.0,"currency_code":"USD","in_stock":true},{"title":"4X-Large","offer_id":45287888519303,"sku":null,"price":145.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/WHIT_EPRODUCT.jpg?v=1784746477"},{"product_id":"goatheads-x-vg-motor-tee","title":"Goatheads Thorn X VG Motor Tee","description":"\u003cp data-start=\"30\" data-end=\"342\" class=\"PDq2pG_selectionAnchorContainer\"\u003eInspired by vintage garage graphics and classic motorcycle culture, the \u003cstrong data-start=\"102\" data-end=\"157\"\u003eGoatheads x Violent Gentlemen Hockey Club Motor Tee\u003c\/strong\u003e brings a rugged edge to New Mexico hockey. Featuring an exclusive custom design on a premium black tee, this collaboration blends timeless style with the grit and attitude of the game.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"344\" data-end=\"464\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBuilt for life at the rink and everywhere in between, this is an everyday staple for fans who live the hockey lifestyle.\u003c\/p\u003e","brand":"Violent Gentlemen","offers":[{"title":"Small","offer_id":45070127628423,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":45070127661191,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":45070127693959,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true},{"title":"X-Large","offer_id":45070127726727,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true},{"title":"XX-Large","offer_id":45070127759495,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true},{"title":"XXX-Large","offer_id":45070127792263,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/GARAGE_VGHC.jpg?v=1782925593"},{"product_id":"goatheads-x-vg-varsity-tee","title":"Goatheads Thorn X VG Varsity Tee","description":"\u003cp data-start=\"32\" data-end=\"363\" class=\"PDq2pG_selectionAnchorContainer\"\u003eClassic never goes out of style. 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Printed on a desert red tee, it's built for fans who want to represent the Goatheads on game day and every day after.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"365\" data-end=\"462\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"Violent Gentlemen","offers":[{"title":"Small","offer_id":45070289207431,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":45070289240199,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":45070289272967,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true},{"title":"X-Large","offer_id":45070289305735,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true},{"title":"XX-Large","offer_id":45070289338503,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true},{"title":"XXX-Large","offer_id":45070289371271,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/RED_VGHC_SHIRT.jpg?v=1782925594"},{"product_id":"new-mexico-goatheads-youth-red-replica-jersey","title":"New Mexico Goatheads Youth Red Replica Jersey","description":"\u003cp\u003eShow your Goatheads pride with the official Red New Mexico Goatheads Replica Jersey by Athletic Knit.\u003c\/p\u003e\n\u003cp\u003eFeaturing the team's inaugural red design and crafted by Athletic Knit, these premium replica jerseys deliver an authentic look and feel that's perfect for game day or everyday wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSizing Note:\u003c\/strong\u003e Athletic Knit jerseys have a generous hockey fit. We recommend sizing down for the best fit.\u003c\/p\u003e","brand":"Athletic Knit","offers":[{"title":"YS","offer_id":45364882702471,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"YM","offer_id":45364882735239,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"YL","offer_id":45364882768007,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"YXL","offer_id":45364882800775,"sku":null,"price":95.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/1968\/9607\/files\/AV_RED_LIFE.jpg?v=1784746504"},{"product_id":"new-mexico-goatheads-youth-white-replica-jersey","title":"New Mexico Goatheads Youth White Replica Jersey","description":"\u003cp\u003eShow your Goatheads pride with the official White New Mexico Goatheads Replica Jersey by Athletic Knit.\u003c\/p\u003e\n\u003cp\u003eFeaturing the team's inaugural white design and crafted by Athletic Knit, these premium replica jerseys deliver an authentic look and feel that's perfect for game day or everyday wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSizing Note:\u003c\/strong\u003e Athletic Knit jerseys have a generous hockey fit. 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